游中国，有中行｜丽城映雪，烟火漫江 Lijiang, Veiled in Snow and Mist

Beneath the eternal gaze of Jade Dragon Snow Mountain and the Jinsha River, Lijiang weaves the ancient echoes of caravan bells into the warm tapestry of daily life. Let's step into this pure land and discover the soft rhythms of Lijiang.

Snow-capped mountains reflect dark tiles, as old towns breathe with timeless grace. Lijiang preserves its rustic charm, holding the warmth of a thousand years of Naxi life.

The simple life of the Naxi people breeds genuine tastes. With warm hospitality, they inherit Lijiang's authentic food through generations.

Since 2025, Bank of China has provided over RMB115 million in inclusive loans to Lijiang's cultural tourism industry, including catering, hospitality, and travel photography services, boosting the sustained vitality of this cherished tourism destination.

Wandering through Lijiang, a splendid tapestry of landscapes unfolds in silken threads. This vibrant scene is no common painting but a breathtaking gift from Lijiang: Naxi embroidery.

Bank of China supports Naxi embroidery development with inclusive finance, channeling financial resources to revitalize this ethnic intangible cultural heritage.

To enhance the payment experience for international visitors, Bank of China has launched an e-map for Lijiang. Simply scan the code to locate nearby ATMs and currency exchanges for a seamless payment experience.