Big Shock: Samsung's Galaxy S26 Ultra Camera Updates Have a Ton of AI

Speaking of video, it'll still shoot in 8K and supports Log codecs with built-in LUTs (which is what cinema pros call filters, essentially), which should make the phones more appealing to serious video creators. To show the phone means business, Samsung took a leaf out of Apple's playbook and filmed and livestreamed its San Francisco launch event using the S26 Ultra.

There's also a feature called Horizon Lock, which aims to keep the horizon level while shooting video, no matter how you twist and turn your phone. This kind of stabilization exists in action cameras already, and it can be helpful for filming intense action, like if you're running to keep up as you're filming your friend skateboarding. 

But because it's 2026 and AI is the word on every tech company's lips, many of the major updates come in the form of generative AI. It's built deep into the camera experience, allowing you to use natural language prompts to edit images, including compositing one element of an image onto another, or even changing the outfit someone in your image is wearing. 

During its Unpacked event, Samsung demoed the features, showing how its AI tools can take a picture of a dog and place it in the arms of a girl in another image. The company also showed how the phone can instantly change a woman's outfit from a simple shirt to a cosy sweater, and then to a more grungy skater aesthetic.

To be fair, the images looked photo-realistic -- at least as far as I could see on the YouTube livestream -- though how these tools actually work in everyday use remains to be seen until we spend some time with them. The bigger question is whether you actually need them. I won't answer that for you, but I will say that I'm disappointed that Samsung is following the trend of using AI gimmicks as the main upgrades for its cameras rather than focusing on taking better pictures in the real world. 

I'll reserve judgment until I've had some time to take images around my beautiful home city of Edinburgh, Scotland. There, I'll focus on finding out how well the phone can capture photographs I'd want to share with family and friends, not just how easily I can put on a fake sweater.